WISER INSIGHTS
Client stories, industry news, latest trends and company culture- Wiser Insights is our blog where we cover it all.
January 21, 2019
“Crises just happen to other people.” and “We will deal with it, when it happens.” It is shocking the amount of times these phrases are […]
November 7, 2018
The following is a transcription of Nancy Wiser’s interview with Allen Lytle. Thanks to WUKY for the interview and permission to post the transcription and […]
October 29, 2018
My heart was pounding and my mouth was dry. I could hardly believe the words I was uttering as I called my friend that first day […]
October 25, 2018
It takes 90 seconds for someone to decide if they like a brand or not according to the Decision Management Study. That’s right, just a minute […]
October 8, 2018
Since starting at Wiser Strategies in January 2016, I have learned many lessons, earned new skills, and grown as a professional. However, the most rewarding aspect […]
August 23, 2018
Like millions of homes across the country, I use Amazon’s Alexa for several tasks in my apartment. Alexa turns my lights on when I walk in […]
April 11, 2018
A focus group is a form of research that collects qualitative data like thoughts, feelings, motivations and experiences. It is a helpful tool when conducting market research […]
December 4, 2017
Recently, our country has faced several national crises in a variety of forms. Since we live in the age of technology and social media, we respond […]
September 29, 2017
At Wiser Strategies, our staff always stays busy whether that be with branding a new company, running a social media account or designing a PR campaign. […]
June 15, 2017
The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as […]
June 8, 2017
Nancy talked to my event planning class at UK in the fall and she nailed it. I took notes from her presentation because I could tell […]
May 19, 2017
What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations […]