WISER INSIGHTS

Client stories, industry news, latest trends and company culture- Wiser Insights is our blog where we cover it all.

November 7, 2018

Nancy Wiser Talks Managing Through a Crisis on WUKY Radio

  The following is a transcription of Nancy Wiser’s interview with Allen Lytle. Thanks to WUKY for the interview and permission to post the transcription and […]
October 29, 2018
team meeting

Women-Owned Businesses are Flourishing

My heart was pounding and my mouth was dry. I could hardly believe the words I was uttering as I called my friend that first day […]
October 25, 2018
color palettes

The Power of Color in Branding

It takes 90 seconds for someone to decide if they like a brand or not according to the Decision Management Study. That’s right, just a minute […]
October 8, 2018
journal and mug of coffee

The Joys of Agency Life

Since starting at Wiser Strategies in January 2016, I have learned many lessons, earned new skills, and grown as a professional. However, the most rewarding aspect […]
August 23, 2018
speaker on table

What does your brand sound like?

Like millions of homes across the country, I use Amazon’s Alexa for several tasks in my apartment. Alexa turns my lights on when I walk in […]
April 11, 2018

Research Methods: Focus Groups

A focus group is a form of research that collects qualitative data like thoughts, feelings, motivations and experiences. It is a helpful tool when conducting market research […]
December 4, 2017
smartphone screenshot

Social Media After National Crises

Recently, our country has faced several national crises in a variety of forms. Since we live in the age of technology and social media, we respond […]
September 29, 2017
different coffee flavors

Coffee Keeps Wiser Strategies Running

At Wiser Strategies, our staff always stays busy whether that be with branding a new company, running a social media account or designing a PR campaign. […]
June 15, 2017

Out and About in Lexington

The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as […]
June 8, 2017

A Thank You

Nancy talked to my event planning class at UK in the fall and she nailed it. I took notes from her presentation because I could tell […]
May 19, 2017

Serving Lexington through PR

What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations […]
May 8, 2017

Social Media Strategy: A Look at Digital Marketing

Not on social media? Overwhelmed by social media? Or on social media, but not using it to its fullest potential? We can help. A successful social […]