“Good communication is the bridge between confusion and clarity.”
Nat Turner, American Preacher and Writer
It is vital that corporate messages be clear, concise, and cohesive. If all of these standards are not met, it can lead to confusion, doubt, and reduced trust. All of these make it harder to accomplish your goals. Communication audits identify strengths and areas of vulnerability.
HOW WE CAN HELP
A communication audit is a comprehensive review of an organization’s communications. This includes consistently following brand standards as well as incorporating best practices that are in line with current technology and audience expectations. Audits usually are conducted across the whole organization but may be focused on one sector. Components include internal and external communications, social media, media relations, advertising and marketing materials. The purpose of the audit is to review consistency in messaging and design and to document what is working well for the organization and what is not.
With this information, leadership will have greater confidence in the investments the organization is making in branding, marketing, and public relations.
Our team has conducted communication audits for clients ranging from medical associations to transportation systems and public libraries. Our integrated team of communication professionals is experienced across industries and knows what it takes for business communications to succeed.
We will design an audit program to meet your specific needs. Components include:
- Corporate Alignment
- Audience Research
- Competitor Analysis
- Creative Assessment
- Content Review