Research is the first step in creating campaigns that change behavior, encourage innovation, update policies, and create new products. It allows you to set measurable goals and track progress along the way.
Whether Informal or formal, qualitative or quantitative, we know how to find useful and reliable answers to marketing and management questions. We often say research is “experience that you pay for” because it can save time and money to know more now rather than waiting months or years for the knowledge that comes over time.
Technology has enhanced the research process and can save time in many situations. The use of online surveys and participant panels makes audiences more accessible in a time in which the traditional phone survey has become more challenging. We have even recruited hard-to-reach participants through social media and word-of-mouth, something not possible just a few years ago.
Companies often reach out to us to help them dig deeper into an issue or concern through research. This might include focus groups with employees, customers or at-risk populations. We can test new market ideas and gage interest in products and make sure a new brand is a fit with public perceptions.
HOW WE CAN HELP
Our team develops and manages research across multiple industries and organizations so we know how to tailor surveys, focus groups, and interviews to your specific needs. From identifying key audiences to crafting a survey and presenting comprehensive results, we are here to help.
Some of our research services include:
- Focus groups
- Telephone Surveys
- Intercept Interviews
- Customer Satisfaction
- Market Research
- Archival Research