ASSOCIATIONS, GOVERNMENT & NON-PROFITS
Communication is crucial for industry sectors like associations, government and non-profits. But a one-size-fit-all marketing approach will not work in these kinds of organizations. We understand the important terminology, stakeholder input and policy implications that all greatly affect the way these entities can connect with their publics.
Associations
THE STATE OF THE INDUSTRY
The Bob Dylan song “The times they are a changing” could have been written for professional and business associations.
Membership in such groups used to be expected for those who wanted to excel. Today, finding the time, much less the budget, to join and support such organizations can be difficult for prospective members. Yet, associations with well-articulated visions, strong leadership, well organized operations and a deep understanding of members’ needs are thriving.
A FEW SAMPLE CLIENTS
- Kentucky Chamber of Commerce
- Kentucky Medical Association
- Kentucky Petroleum Marketers Association
Contact us today to find out how we can work together to enhance your organization at [email protected].
OPPORTUNITIES
In recent years we have assisted organizations through branding, strategic planning, communication audits, marketing plans, messaging, spokesperson preparation, video production, website development, communication seminars and training and publicity.
If your organization seeks to remain relevant, communication services such as opinion research, strategic planning, issue management and digital engagement may offer new ways for members and prospects to see your value.
Government
THE STATE OF THE INDUSTRY
It’s no secret that the public sometimes has a love/hate relationship with government.
They rely on services these entities provide but are quick to share negative opinions, fears and skepticism about effectiveness. The public often doesn’t engage until there is change or a problem they want resolved.
Government communication requires transparency, attention to detail, understanding of policy and regulation, and a focus on community engagement. New policies and programs take time to explain and to grow awareness. When governments incorporate mindful communication into every step of their process, it builds understanding and trust.
OPPORTUNITIES
Our team has experience across many levels of government. We work hand-in-hand with government affairs professionals and advocates to prepare messaging, public and media outreach, media prep and coaching, experiential marketing and awareness campaigns.
We’ve worked on numerous communication campaigns regarding transportation, utilities, public health, environmental conservation, high-risk behavior and more.
Non-Profits
THE STATE OF THE INDUSTRY
Non-profit organizations are unique in their missions and ability to serve.
But how do you stand out among the many worthwhile causes competing for clients much less supporters’ time and contributions?
This is the age of engagement, and not-for-profit organizations must understand the value of social media and experiential marketing more than most. This applies to not only to client relations, benefactors, but also to employee relations. Getting and keeping good employees is a challenge, especially in a good economy.
A FEW SAMPLE CLIENTS
- Baptist Healthcare
- Camp Horsin’ Around
- The Center for Rural Development
- Chef Space
- Community Ventures
- Eastern Kentucky Concentrated Employment Program, Inc.
- Good Foods Co-Op
- H.O.M.E.
- Lexington Community Land Trust
- Lexington Public Library
- Mustard Seed Hill
- Somerset-Pulaski Development Foundation
OPPORTUNITIES
Our team at Wiser Strategies has worked with many not-for-profit organizations from a variety of sectors. We know these organizations require unique marketing strategies and purposeful communication. Whether it is creating or updating a brand, gaining new donors, planning an event, motivating supporters or generating awareness about a cause, we will ensure your program is strategic and effective.
To learn more about how we can work together, contact us at [email protected].
Download our “Associations, Government and Non-profits” Qualifications