ASSOCIATIONS, GOVERNMENT & NON-PROFITS

ASSOCIATIONS

THE STATE OF THE INDUSTRY

The Bob Dylan song “The times they are a changing” could have been written for professional and business associations. Membership in such groups used to be expected for those who wanted to excel.

A FEW SAMPLE CLIENTS
  • The Kentucky Medical Association
  • Kentucky Chamber of Commerce
  • Louisville Medical Society
  • Kentucky Petroleum Marketers Association

Contact us today to find out how we can work together to enhance your organization at info@wiserstrategies.com.

Today, finding the time, much less the budget, to join and support such organizations can be difficult for prospective members. Yet, associations with well-articulated visions, strong leadership, well organized operations and a deep understanding of members’ needs are thriving.

OPPORTUNITIES

In recent years we have assisted organizations through branding, strategic planning, communication audits, marketing plans, messaging, spokesperson preparation, video production, website development, communication seminars and training and publicity.

If your organization seeks to remain relevant, communication services such as opinion research, strategic planning, issue management and digital engagement may offer new ways for members and prospects to see your value.

Government

THE STATE OF THE INDUSTRY

It’s no secret that the public sometimes has a love/hate relationship with government.

They rely on services these entities provide but are quick to share negative opinions, fears and skepticism about effectiveness. The public often doesn’t engage until there is change or a problem they want resolved.

Government communication requires transparency, attention to detail, understanding of policy and regulation, and a focus on community engagement. New policies and programs take time to explain and to grow awareness. When governments incorporate mindful communication into every step of their process, it builds understanding and trust.

A FEW SAMPLE CLIENTS
  • Kentucky Office of Highway Safety
  • City of Nicholasville
  • City of Millersburg
  • City of Lexington
  • Kentucky Transportation Cabinet
  • Kentucky Small Business Development Center (KSBDC)

To learn more about how we can work together, contact us info@wiserstrategies.com.

OPPORTUNITIES

Our team has experience across many levels of government. We work hand-in-hand with government affairs professionals and advocates to prepare messaging, public and media outreach, media prep and coaching, experiential marketing and awareness campaigns.

We’ve worked on numerous communication campaigns regarding transportation, utilities, public health, environmental conservation, high-risk behavior and more.

Non-Profits

THE STATE OF THE INDUSTRY

Non-profit organizations are unique in their missions and ability to serve.

But how do you stand out among the many worthwhile causes competing for clients much less supporters’ time and contributions?

This is the age of engagement, and not-for-profit organizations must understand the value of social media and experiential marketing more than most. This applies to not only to client relations, benefactors, but also to employee relations. Getting and keeping good employees is a challenge, especially in a good economy.

A FEW SAMPLE CLIENTS
  • Baptist Healthcare
  • Community Ventures
  • Eastern Kentucky Concentrated Employment Program (EKCEP)
  • Good Foods Co-Op
  • Lexington Community Land Trust
  • Lexington Public Library
  • Somerset-Pulaski Development Foundation
  • The Center for Rural Development
OPPORTUNITIES

Our team at Wiser Strategies has worked with many not-for-profit organizations from a variety of sectors. We know these organizations require unique marketing strategies and purposeful communication. Whether it is creating or updating a brand, gaining new donors, planning an event, motivating supporters or generating awareness about a cause, we will ensure your program is strategic and effective.

To learn more about how we can work together, contact us at info@wiserstrategies.com.