CASE STUDY
![kpma logo final](https://wiserstrategies.com/wp-content/uploads/2022/02/kpma-logo-final.jpg)
![KPMA News Release](https://wiserstrategies.com/wp-content/uploads/2022/02/KPMA-News-Release-300x287.jpg)
SITUATION
Kentucky Petroleum Marketers Association (KPMA) was seeking a partner to help them get the word out to the public about important legislation that was passed as a result of their work with the industry and policymakers.
APPROACH
Wiser Strategies gathered background information, conducted interviews within the Association. We then planned and executed a media event in Northern Kentucky, including preparing and distributing press releases, contacting the media, and tracking coverage for the Association.
![Screen Shot 2022-02-17 at 2.22.48 PM](https://wiserstrategies.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-17-at-2.22.48-PM-300x295.png)
![kpma coverage](https://wiserstrategies.com/wp-content/uploads/2022/02/kpma-coverage-300x210.jpg)
OUTCOMES
KPMA was displayed positively in different media outlets across Kentucky, and their media event was viewed as a success as it helped give credit to the lawmakers who supported the issue.