CASE STUDY
![KMA Logo Color 1Line_P_HiRes (1)](https://wiserstrategies.com/wp-content/uploads/2022/02/KMA-Logo-Color-1Line_P_HiRes-1.png)
![KMA_1-2 Punch Nonmembers](https://wiserstrategies.com/wp-content/uploads/2022/02/KMA_1-2-Punch-Nonmembers-pdf-791x1024.jpg)
GOAL
The KMA sought to modernize its Board of Directors’ operations and communications.
APPROACH
Wiser Strategies facilitated a yearlong strategic planning program, conducted a communication audit, brand refresh, and created a marketing plan. In addition, we developed and distributed news releases and conducted communication seminars for committees and member physicians.
![Updated Home Page](https://wiserstrategies.com/wp-content/uploads/2022/02/Updated-Home-Page-pdf-1024x791.jpg)
![KMA_Ad2](https://wiserstrategies.com/wp-content/uploads/2022/02/KMA_Ad2-pdf-524x1024.jpg)
OUTCOMES
The KMA Board of Directors made significant updates in its procedures and adopted newer forms of communication. In addition, the brand refresh helped new, digital communications convey a more contemporary message and image for the organization.