CASE STUDY
![KAW-Logo kentucky american water logo](https://wiserstrategies.com/wp-content/uploads/2019/08/KAW-Logo.png)
GOAL
Increase the public’s understanding of the value of water and their role in water conservation.
CREATIVE CONCEPT
Our creative work with Kentucky American Water spans a number of years. We supported their effort to gain approval for a new water plant to better serve the community’s water needs and developed communication materials for water conservation. Two educational videos paired American Water’s mascot Puddles with a quirky guide who escorts students through the water treatment process in one video and teaches younger kids that water conservation is always best.
![KAW-2 kentucky american water billboard](https://wiserstrategies.com/wp-content/uploads/2019/08/KAW-2.png)
PRODUCT
The region now has an ample supply of water, making the Bluegrass less dependent on the weather and more attractive to business and industry. The engaging and age-appropriate tools on the value of water and conservation are building deeper understanding and respect for water among youth throughout the area.