Drive Safe Kentucky Logo


To refine the brand and help get the word out across the state that the online driving education program was saving lives through high school seminars and a comprehensive tutorial sponsored by county attorneys.


We began by enhancing the branding, particularly the institutional looking logo with a more contemporary, appealing design. We then extended the branding through a distinct photo treatment used in promotional material and added to the online training, which had been text only. We then developed a more engaging social media plan and executed it on a regular basis, focusing on platforms most used by teen drivers, one of the main target audiences. Media relations and a video promoted through social media helped get the word out about the “Save a Life Tour” in local communities.

Drive Safe Kentucky Video
Drive Safe Kentucky Social Media


What started as just a website for the educational seminar, was transformed into a comprehensive portfolio of materials to help sponsors, schools and participants understand and take advantage of all Drive Safe Kentucky has to offer.