Seeking an opportunity to develop to develop an online traffic safety program for offenders offered by county prosecutors, Drive Safe Kentucky was born. They many startups, they were eager to develop a brand and quickly made an inhouse logo. After being established and gaining traction for a couple years, they decided the logo had too much going on. That’s where we stepped in. Like many logos, Drive Safe Kentucky’s had a lot going on. We updated the font, colors and imagery to simplify and make it stand out.