CASE STUDY


GOAL
To help the public embrace the renewed purpose for a beloved military school as an elegant place for life’s most important moments.
APPROACH
The client’s initial name concept, Mustard Seed, was paired with Hill to create the sense of a hopeful place on higher ground. We crafted a story to convey the property’s history, beauty and opportunity. From that emerged a literal visual representation of seeds paired with a traditional yet approachable font.

