WISER INSIGHTS

Client stories, industry news, latest trends and company culture- Wiser Insights is our blog where we cover it all.

February 1, 2014
Groundhog day - Phil

Groundhog Folklore. Brilliant!

Did the German settlers in Pennsylvania have any idea of the impact their localized celebration of Candelmas day would have on their community? Probably not. They […]
December 26, 2013

The Worst Social Media Mishaps of 2013

This year has seen a lot of new and innovative uses for social media and content creation. Both big and small businesses had marketing pieces go […]
December 3, 2013
Happy or Sad Negative or Positive

Don’t fail to be negative

Negatives don’t come easily to me. I’m the eternal optimist and “glass half-full” kind of person. However, even I admit negatives have their place–in headlines and […]
November 16, 2013
Batkid Chronicle Headline

Batkid inspires us to save the day

Seeing 5-year-old Miles Scott live out his dream as Batkid yesterday in San Francisco was heartwarming–a celebration of love and human triumph. The whole city celebrated this amazing […]
November 9, 2013
PRSA 2013 Conference Lobby

Thousands of my closest peers

It’s always exciting as you wait to walk into the grand hall for the opening session of a large professional conference. There are friends you haven’t […]
November 1, 2013

Tweets about Halloween Are No Trick

The weather was blustery yesterday and expected to get worse as the bewitching time for all the costumed goblins and ghouls approached. In fact, the weather […]
October 31, 2013

Failure at Launch

by Nick Brock Regardless of political affiliation or feelings about the Affordable Care Act, we can all agree on one thing: The launch of the program’s […]