WISER INSIGHTS

Client stories, industry news, latest trends and company culture- Wiser Insights is our blog where we cover it all.

October 1, 2014

Using Creativity As A Business Advantage

When I took a class in Account Management, I read several books that were really interesting and relevant in any career in communications. One of my […]
September 22, 2014

Customer Service: A Skill That Every Employee Needs

Wow, have I learned how important customer service is in so much of what I do, places I go, and places I shop.  In every job […]
September 15, 2014

The Endless Opportunities With Social Media

My name is Janie Harris and I am a senior at the University of Kentucky majoring in Integrated Strategic Communications with a minor in Business. I […]
August 23, 2014

A Sweet Example of Cool Under Pressure

Rarely a week goes by that a business leader doesn’t confess to me their social media fears. They admit to leaving this useful communication tool on the […]
June 30, 2014

3 reasons you should live tweet your next event.

If you have a Twitter account you’ve probably unknowingly done it. Either at a conference you’ve attended or from your own couch, you have live tweeted. […]
April 9, 2014
Media Interview

Goodwill and Good Planning Are Reputation Preservers

“We thought we could just do our jobs and serve our customers and everything would be fine.”  “After the crisis hit, we tried to get some […]
February 1, 2014
Groundhog day - Phil

Groundhog Folklore. Brilliant!

Did the German settlers in Pennsylvania have any idea of the impact their localized celebration of Candelmas day would have on their community? Probably not. They […]
December 26, 2013

The Worst Social Media Mishaps of 2013

This year has seen a lot of new and innovative uses for social media and content creation. Both big and small businesses had marketing pieces go […]
December 3, 2013
Happy or Sad Negative or Positive

Don’t fail to be negative

Negatives don’t come easily to me. I’m the eternal optimist and “glass half-full” kind of person. However, even I admit negatives have their place–in headlines and […]
November 16, 2013
Batkid Chronicle Headline

Batkid inspires us to save the day

Seeing 5-year-old Miles Scott live out his dream as Batkid yesterday in San Francisco was heartwarming–a celebration of love and human triumph. The whole city celebrated this amazing […]
November 9, 2013
PRSA 2013 Conference Lobby

Thousands of my closest peers

It’s always exciting as you wait to walk into the grand hall for the opening session of a large professional conference. There are friends you haven’t […]
November 1, 2013

Tweets about #Halloween no Trick

The weather was blustery yesterday and expected to get worse as the bewitching time for all the costumed goblins and ghouls approached. In fact, the weather […]