Short answer: absolutely. Let’s learn why.
We are living through a new age, the social media age. If members of the younger generations want to know something about a restaurant, store, salon, and everything in between, they typically go straight to social media such as Instagram or Facebook.
With only that information, it may not seem necessary to have a website. Why spend the time and money building a website when you can run social media ads for everyone to see?
When your business is only on social media, you do not have as much control over the image and voice of the business itself. Being online is about more than marketing yourself on social media; it is about relaying information about a business to a potential customer or client. Websites allow businesses to have complete control over their brand within that online space. Side note… to learn more about protecting your image online check out our previous blog.
Websites can help improve business visibility, as well as build reputation and credibility within communities. Websites can feature reviews, testimonials, and more, giving the audience information from their peers, whom they know they can trust.
Having a website can also help drive sales and grow your business through search engine optimization and other marketing tools. Google is a business’s best friend, and there are so many helpful tools on the platform for getting your business to the top of the algorithm.
A business’s website should be the core of its online presence. However, social media is still a very important tool that all businesses must embrace in this day and age.
If you are looking to invest in your business and website, contact us today to learn more about doing so!