WISER INSIGHTS

Client stories, industry news, latest trends and company culture- Wiser Insights is our blog where we cover it all.

February 1, 2014
Groundhog day - Phil

Groundhog Folklore. Brilliant!

Did the German settlers in Pennsylvania have any idea of the impact their localized celebration of Candelmas day would have on their community? Probably not. They […]
December 26, 2013

The Worst Social Media Mishaps of 2013

This year has seen a lot of new and innovative uses for social media and content creation. Both big and small businesses had marketing pieces go […]
December 3, 2013
Happy or Sad Negative or Positive

Don’t fail to be negative

Negatives don’t come easily to me. I’m the eternal optimist and “glass half-full” kind of person. However, even I admit negatives have their place–in headlines and […]
November 16, 2013
Batkid Chronicle Headline

Batkid inspires us to save the day

Seeing 5-year-old Miles Scott live out his dream as Batkid yesterday in San Francisco was heartwarming–a celebration of love and human triumph. The whole city celebrated this amazing […]
November 9, 2013
PRSA 2013 Conference Lobby

Thousands of my closest peers

It’s always exciting as you wait to walk into the grand hall for the opening session of a large professional conference. There are friends you haven’t […]
November 1, 2013

Tweets about #Halloween no Trick

The weather was blustery yesterday and expected to get worse as the bewitching time for all the costumed goblins and ghouls approached. In fact, the weather […]
October 31, 2013

Failure at Launch

  by Nick Brock Regardless of political affiliation or feelings about the Affordable Care Act, we can all agree on one thing: The launch of the […]