Mackenzie Davis

February 25, 2021

Should Your Brand be on TikTok?

The Case for Businesses on TikTok Should your brand be on TikTok? The answer is probably yes. TikTok is the fastest-growing app in social media. A […]
June 30, 2020
Influencer Marketing for B2B

How influencers fit into the B2B Space

What Influence Means Today: How Influencers Fit into the B2B Space Influencer marketing has exploded over the last three years. More and more brands are teaming […]
March 12, 2020
team building exercise

New Podcast: What are focus groups & how are they used?

Focus groups are an increasingly popular research tool being used across many industries. Have you ever thought about using them for your business or organization? They […]
November 12, 2019
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Social Media for your Business

Did you attend the Commerce Lexington @3:30 presentation on social media for your business? As promised, the slides shared are linked below! WS Social Media Presentation […]
September 24, 2019
drawing

Accessibility in Web Design

Web design in 2019 is amazing. Admittedly, I’m known to geek out about this more than most. But, with something as important to our current society […]
November 7, 2018

Nancy Wiser Talks Managing Through a Crisis on WUKY Radio

  The following is a transcription of Nancy Wiser’s interview with Allen Lytle. Thanks to WUKY for the interview and permission to post the transcription and […]
October 25, 2018
color palettes

The Power of Color in Branding

It takes 90 seconds for someone to decide if they like a brand or not according to the Decision Management Study. That’s right, just a minute […]
August 23, 2018
speaker on table

What does your brand sound like?

Like millions of homes across the country, I use Amazon’s Alexa for several tasks in my apartment. Alexa turns my lights on when I walk in […]
April 11, 2018

Research Methods: Focus Groups

A focus group is a form of research that collects qualitative data like thoughts, feelings, motivations and experiences. It is a helpful tool when conducting market research […]
December 4, 2017
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Social Media After National Crises

Recently, our country has faced several national crises in a variety of forms. Since we live in the age of technology and social media, we respond […]
September 29, 2017
different coffee flavors

Coffee Keeps Wiser Strategies Running

At Wiser Strategies, our staff always stays busy whether that be with branding a new company, running a social media account or designing a PR campaign. […]