Focus groups are an increasingly popular research tool being used across many industries. Have you ever thought about using them for your business or organization?
They are a great tool for capturing a conversation surrounding a new idea, campaign, policy, advertisements or more. Although they can be intimidating if you’ve never attended or hosted one. In this episode of podcast, Wiser Ways, we answer some common questions we hear regarding what focus groups are and how they can be used.
Let us know what you think!