August 24, 2022

Best Practices When Communicating with a Marketing Firm

Written By: Kelsi Felts   Suppose your business or organization isn’t quite meeting your target goal of sales or is consistently met with a dead end […]
May 25, 2022

Wiser Strategies wins NAWBO Corporate Partner of the Year Award

The National Association of Woman Business Owners (NAWBO) Kentucky hit a major milestone this year: 30 years of business in the Bluegrass. To celebrate this achievement, […]
May 25, 2022

Wiser Strategies wins Downtown Lexington Partnership Rose Lucas Perfect Partner Award

The Downtown Lexington Partnership (DLP) 2021 Annual Meeting & Awards of Excellence Luncheon, presented by Republic Bank, was hosted at the Hilton in downtown Lexington in […]
January 21, 2022

New Year, New Trends

A new year is a time for new everything. Most of us probably have resolutions for 2022, which could include eating healthier, moving more, or detoxing. […]
December 23, 2021

Happy Holidays from Wiser Strategies

It’s the most wonderful time of the year, and the Wiser Strategies team is getting into the holiday spirit! We are taking a walk down memory […]
December 16, 2021

Brand Purpose is the New Jingle

People do not want to hear a catchy song, they want to know what you stand for. What is the first thing that comes to mind […]
November 25, 2021

The Wiser Strategies Team is… Thankful!

What comes to your mind when you think of Thanksgiving? It may be food, football, TV specials, giant balloons floating along a city sky, spending quality […]
May 11, 2021

The Power of Advertising on Pinterest

Have you thought about why people use Pinterest?  Most people go on Pinterest to search the latest fashion trends, to plan a dream vacation, or even […]
May 3, 2021

Communicating your COVID-19 business information: Messaging cohesion across tactics

There’s a lot about communications that feels complex: strategy, timing, getting media attention, using the right words. But here’s one thing that’s simple: being consistent.  When […]
April 26, 2021

Audiences to consider for your COVID-19 communications: Coming back to the office

With vaccines becoming more widely available and infection rates dropping, many businesses that have had employees working from home may find themselves thinking through the logistics […]
April 19, 2021

Why are we still talking about COVID-19?

It’s been a year, and we are all sick of hearing about COVID-19. Truthfully, we’ve been sick of it. Last summer, those of us working in […]
February 25, 2021

Should Your Brand be on TikTok?

The Case for Businesses on TikTok Should your brand be on TikTok? The answer is probably yes. TikTok is the fastest-growing app in social media. A […]