June 15, 2020

7 Zoom Tips for Quick and Easy Start-up

  We hope you learn something new from this “How To” video on a quick and easy start-up using Zoom! Zoom is for anyone looking to […]
March 16, 2020

COVID-19 UPDATE FOR CLIENTS AND COLLEAGUES

March 12, 2020
team building exercise

New Podcast: What are focus groups & how are they used?

Focus groups are an increasingly popular research tool being used across many industries. Have you ever thought about using them for your business or organization? They […]
November 21, 2019
Yellow cup

Communication & Conduct in Business-Social Environments

“You did NOT just do that!” Have you ever been in a situation that found you either a) uttering that phrase silently to yourself or b) […]
November 12, 2019
smartphone screenshot

Social Media for your Business

Did you attend the Commerce Lexington @3:30 presentation on social media for your business? As promised, the slides shared are linked below! WS Social Media Presentation […]
September 24, 2019
drawing

Accessibility in Web Design

Web design in 2019 is amazing. Admittedly, I’m known to geek out about this more than most. But, with something as important to our current society […]
September 29, 2017
different coffee flavors

Coffee Keeps Wiser Strategies Running

At Wiser Strategies, our staff always stays busy whether that be with branding a new company, running a social media account or designing a PR campaign. […]
October 18, 2016

How Do You Rebrand a Non-Profit That Has a Wide Range of Services?

In March 2014, Community Ventures reached out to Wiser Strategies to help update their brand. They had previously worked with other firms, but felt they were […]
October 5, 2016
park walkway in fall

The Darker Side of Autumn

I hate crickets! I’m a nature lover, and there are few of God’s creatures that I don’t like. Maybe I should say, to clarify, there are […]
May 29, 2016

More than a race

My fondest NASCAR memory is of a race I never saw, a trip I never made, and a life that I helped enhance. Sixteen years ago, […]
May 13, 2016

The Golden Age of B.S.?

I joined 150 other public relations and marketing firm owners from across the country for the Counselors Academy Spring Conference earlier this month. Among other excellent […]
April 7, 2016
whiteboarding

Short, engaging and consistent

What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot […]