A new year is a time for new everything. Most of us probably have resolutions for 2022, which could include eating healthier, moving more, or detoxing. Have you thought about detoxing your marketing messaging as well?
Traditional and modern forms of advertising both need a little bit of a revamp at times. As we know, social media is always changing, but being aware of what catches people’s eyes in traditional marketing is key to your marketing message. What better time to do a marketing detox than at the beginning of a new year!
When thinking about new strategies for marketing campaigns, it is helpful to look at the past and the future. Taking a look back on old posts and campaigns to review what worked, and what did not, is a highly personalized and successful way to evaluate your progress.
After looking back, it is also important to look forward. What do people want to see? Where should we be focusing our messaging and energy? What are the trend predictions for industries for the new year?
One of the biggest trend predictions for 2022 is that influencers will become a part of all social media marketing plans. We have known for a few years now that influencer marketing is effective, but the past two years have increased this sentiment tenfold.
Influencers are now becoming essential for driving sales, increasing brand awareness, and even controlling how the public will feel about a brand. For example, Tik Tok influencer Deanna Giulietti (@deannagiulietti) made a video about Conair Heated Rollers for curling hair and told the audience it was linked in her Amazon Storefront. She was then able to track it down that over 15,000 people bought the product Storefront after she posted the video.
This is only one example of the power influencers hold in the marketing world today. Researchers have also found that marketing will become available in places you least expect it, like on Fortnite, other common video games, and gaming platforms.
There are many common trends for 2022 that are being advertised to the public because the people in the public are demanding it. For example, the benefits of employees, how employers treat employees, and what a positive work environment is supposed to look like.
If you are looking to detox and revamp your marketing and digital messaging in 2022, reach out to us today to get started. The Wiser Strategies team is looking forward to taking on the new year!