Why should you go live instead of just post an edited video?
Live streaming an event allows you to reach and interact with more people across the world. Going live is a great way to build a presence for your event or content because it gives people time to plan on viewing your video. Live videos also turn into regular viewable videos after being posted on most social media platforms, so it’s important to utilize this live feature when possible. Making almost any content livestreamed is great for audience retention as companies can also use live broadcasts to enhance and maximize direct communication with customers and community partners.
Why it is difficult to make a livestream video as seamless as a finished video
A livestream is difficult to compare with an edited video, as live video has a lot less room for error and control in general. The NFL pays their editors pretty fair wages to create impressive graphics live on football games. However, with the time to edit, it is far more achievable by the average news or sports station. Likewise, unless you are accomplished in live video production, it can be hard to achieve the quality you might want for an important event.
How livestreamed coverage can be mixed in with edited videos, more on the use of this method
Playing a pre-produced (finished) video live can achieve two objectives – sharing a production that meets quality expectation and the excitement and engagement of a live event. It also enables the inclusion of people who may not be able to be part of a live-only event.
Playing your finished video live also works well when an event needs both live coverage and one or more edited sponsor videos. Queuing these together can bring you closer to achieving the model of modern-day live television. When live events are premiered on TV, ads are the pre-recorded media that are played as it goes live.
How to do it
There are a number of steps in playing a finished video live on social media. However, it is not difficult once you have mastered the initial process. The linked video provides the step-by-step process. If you have any questions or would like some help through the process, please contact Wiser Strategies at (859)-269-0123.