July 18, 2019
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Changes at Wiser Strategies

Updated branding, new office, fresh website and a new team member. Wiser Strategies has initiated a lot of changes recently. Logo Update Changing our navy to […]
May 16, 2019
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Want to Increase News Traction? Follow These Media Tips

A news release – with timely information, all the names of those mentioned in it spelled correctly and a contact phone number or email address for […]
March 26, 2019
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Branding: Community Ventures and Related Organizations

March 14, 2019
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Hold the Presses: “My Employer” is the Most Trusted Institution

January 21, 2019
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Crises go Digital. Are You Prepared?

  “Crises just happen to other people.” and “We will deal with it, when it happens.” It is shocking the amount of times these phrases are […]
November 7, 2018

Nancy Wiser Talks Managing Through a Crisis on WUKY Radio

  The following is a transcription of Nancy Wiser’s interview with Allen Lytle. Thanks to WUKY for the interview and permission to post the transcription and […]
October 29, 2018
team meeting

Women-Owned Businesses are Flourishing

My heart was pounding and my mouth was dry. I could hardly believe the words I was uttering as I called my friend that first day […]
October 25, 2018
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The Power of Color in Branding

It takes 90 seconds for someone to decide if they like a brand or not according to the Decision Management Study. That’s right, just a minute […]
October 8, 2018
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The Joys of Agency Life

Since starting at Wiser Strategies in January 2016, I have learned many lessons, earned new skills, and grown as a professional. However, the most rewarding aspect […]
August 23, 2018
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What does your brand sound like?

Like millions of homes across the country, I use Amazon’s Alexa for several tasks in my apartment. Alexa turns my lights on when I walk in […]
April 11, 2018

Research Methods: Focus Groups

A focus group is a form of research that collects qualitative data like thoughts, feelings, motivations and experiences. It is a helpful tool when conducting market research […]
December 4, 2017
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Social Media After National Crises

Recently, our country has faced several national crises in a variety of forms. Since we live in the age of technology and social media, we respond […]