WISER INSIGHTS

Client stories, industry news, latest trends and company culture- Wiser Insights is our blog where we cover it all.

September 14, 2016

Football, Fans, and Freebies

It’s football season, and I could not be more excited. There is something about fall and football that just go together, like cookies and milk. Recently […]
September 11, 2016

Disbelief, shock and prayers

I was hard at work on September 11, 2001 and had no knowledge of the terror attack until calling Tom Preston. “I can’t talk,” he nearly […]
July 25, 2016

The beach, bathing suits and branding

The term branding probably had not been coined yet, but my older sister gave me some great advice on the topic when I was in high […]
June 22, 2016

Summer Break? What’s that?

It’s summer in Kentucky, and it seems temperatures are not the only thing heating up this season. Wiser Strategies has been busy working for clients and […]
May 29, 2016

More than a race

My fondest NASCAR memory is of a race I never saw, a trip I never made, and a life that I helped enhance. Sixteen years ago, […]
May 13, 2016

The Golden Age of B.S.?

I joined 150 other public relations and marketing firm owners from across the country for the Counselors Academy Spring Conference earlier this month. Among other excellent […]
April 7, 2016
whiteboarding

Short, engaging and consistent

What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot […]
March 15, 2016

A Crisis Communication Spokesperson Guide: Learn From Others

I am probably like many people, when I turn on the television; I find it hard not to get sucked into the news. It seems like […]
February 25, 2016

A Tale of Two Resorts

It was the quietest of times, it was the nosiest of times. It was a personal welcome, it was a cattle call. It was a subtle […]
February 2, 2016

There’s So Much More To Communication Than Just Talking.

As a recent graduate of a communication masters program and someone who has worked in the field, I cannot tell you how many times I have […]
September 24, 2015
Lazy cat sleepting

“So” is the new “uh”

I’m sorry to point this out, but the latest bad speech habit is the simple word, “so.” Now that I’ve mentioned it, you will notice how […]
September 1, 2015

Thinking of You

My close friend Joan came for a visit a couple of weeks ago. We’ve been getting together once or twice a year since we graduated from […]