WISER INSIGHTS

Client stories, industry news, latest trends and company culture- Wiser Insights is our blog where we cover it all.

May 3, 2021

Communicating your COVID-19 business information: Messaging cohesion across tactics

There’s a lot about communications that feels complex: strategy, timing, getting media attention, using the right words. But here’s one thing that’s simple: being consistent.  When […]
April 26, 2021

Audiences to consider for your COVID-19 communications: Coming back to the office

With vaccines becoming more widely available and infection rates dropping, many businesses that have had employees working from home may find themselves thinking through the logistics […]
April 19, 2021

Why are we still talking about COVID-19?

It’s been a year, and we are all sick of hearing about COVID-19. Truthfully, we’ve been sick of it. Last summer, those of us working in […]
February 25, 2021

Should Your Brand be on TikTok?

The Case for Businesses on TikTok Should your brand be on TikTok? The answer is probably yes. TikTok is the fastest-growing app in social media. A […]
November 24, 2020

Covid-19’s Impact on the Film Industry

Theaters have been shuttered since mid-March, and in the months since the curtain came down, thousands of theater staffers have been furloughed or laid off, rent […]
June 30, 2020
Influencer Marketing for B2B

How influencers fit into the B2B Space

What Influence Means Today: How Influencers Fit into the B2B Space Influencer marketing has exploded over the last three years. More and more brands are teaming […]
June 15, 2020

7 Zoom Tips for Quick and Easy Start-up

  We hope you learn something new from this “How To” video on a quick and easy start-up using Zoom! Zoom is for anyone looking to […]
March 16, 2020

COVID-19 UPDATE FOR CLIENTS AND COLLEAGUES

March 12, 2020
team building exercise

New Podcast: What are focus groups & how are they used?

Focus groups are an increasingly popular research tool being used across many industries. Have you ever thought about using them for your business or organization? They […]
November 21, 2019
Yellow cup

Communication & Conduct in Business-Social Environments

“You did NOT just do that!” Have you ever been in a situation that found you either a) uttering that phrase silently to yourself or b) […]
November 12, 2019
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Social Media for your Business

Did you attend the Commerce Lexington @3:30 presentation on social media for your business? As promised, the slides shared are linked below! WS Social Media Presentation […]
September 24, 2019
drawing

Accessibility in Web Design

Web design in 2019 is amazing. Admittedly, I’m known to geek out about this more than most. But, with something as important to our current society […]