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As a business, it can be hard to keep track of all the social media sites you are told you need to be on. While it is helpful to be on all of them, LinkedIn has recently become one of the more notable social sites for businesses to regularly post on. Why is this?
LinkedIn is the only social media platform dedicated to professional use and is the world’s most extensive professional network. There are more than 610 million users in over 200 countries across the world.
Social media marketing is really about one thing: reaching the target audience to spread the word about the business or product. With so many people on LinkedIn across the world, it is a very easy place to find people in your field, including suppliers, other businesses, and potential employees.
Another goal businesses tend to have when using social media marketing is to direct people to their website for more information on all that they offer. A recent study found that 46% of social media traffic visiting B2B company sites comes from LinkedIn.
Some other benefits of using LinkedIn for your business include:
- Create shareable content that benefits your audience
- Introduce new products or services
- Differentiate yourself from competitors
- Find job candidates
- Stay up to date with competitors
- Improve ranking in search engines
The abundance of people on LinkedIn makes it the perfect place for businesses to advertise and get in touch with the right people. You can also monitor post and follower analytics, conduct research on messaging, and measure relationships on the platform because all the tools necessary are built into it.
Reach out to us today to get started on conducting your messaging and get on LinkedIn!