Blog

  • By Nancy Wiser on July 25, 2016

    The term branding probably had not been coined yet, but my older sister gave me some great advice on the topic when I was in high school. As I packed for a trip to the beach with my parents and younger brother, my more experienced, college-aged
  • By Katie McDaniel on June 22, 2016

    It’s summer in Kentucky, and it seems temperatures are not the only thing heating up this season. Wiser Strategies has been busy working for clients and attending events across Kentucky, and we absolutely love it. I often joke that if I wasn’t
  • By Nancy Wiser on May 29, 2016

    My fondest NASCAR memory is of a race I never saw, a trip I never made, and a life that I helped enhance. Sixteen years ago, while exploring publicity options for Rockcastle Hospital and Respiratory Care Center, I was digging for something
  • By Nancy Wiser on May 13, 2016

    I joined 150 other public relations and marketing firm owners from across the country for the Counselors Academy Spring Conference earlier this month. Among other excellent speakers, we were treated to the insights of Marian Salzman, CEO of
  • By Nancy Wiser on April 7, 2016

    What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot smarter. Peter Baniak, vice president and editor for the Lexington Herald-Leader, Liz Bazner, digital manager for
  • By Katie McDaniel on March 15, 2016

    I am probably like many people, when I turn on the television; I find it hard not to get sucked into the news. It seems like more often than not, as a society, we are facing another obstacle or crisis. As much as I would love for everything to