Blog

  • By Nancy Wiser on May 29, 2016

    My fondest NASCAR memory is of a race I never saw, a trip I never made, and a life that I helped enhance. Sixteen years ago, while exploring publicity options for Rockcastle Hospital and Respiratory Care Center, I was digging for something
  • By Nancy Wiser on May 13, 2016

    I joined 150 other public relations and marketing firm owners from across the country for the Counselors Academy Spring Conference earlier this month. Among other excellent speakers, we were treated to the insights of Marian Salzman, CEO of
  • By Nancy Wiser on April 7, 2016

    What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot smarter. Peter Baniak, vice president and editor for the Lexington Herald-Leader, Liz Bazner, digital manager for
  • By Katie McDaniel on March 15, 2016

    I am probably like many people, when I turn on the television; I find it hard not to get sucked into the news. It seems like more often than not, as a society, we are facing another obstacle or crisis. As much as I would love for everything to
  • By Nancy Wiser on February 25, 2016

    It was the quietest of times, it was the nosiest of times. It was a personal welcome, it was a cattle call. It was a subtle offer, it was a hard sell. This is the story of one Hawaii, but two very different resort experiences. My husband and I
  • By Katie McDaniel on February 2, 2016

    As a recent graduate of a communication masters program and someone who has worked in the field, I cannot tell you how many times I have heard some variation of, “Oh you’re majoring in communication, that must mean you are good at talking.”