Category : Media

  • Not on social media? Overwhelmed by social media? Or on social media, but not using it to its fullest potential? We can help. A successful social media strategy is one that enhances your brand, engages audiences with compelling content and gains customer feedback. We realize…

  • Wiser Strategies Public Relations Team

    Would you like to be more successful in reaching your goals? Are you wondering if public relations might help? Maybe public awareness of and confidence in your company are not what you want them to be. Perhaps you wonder if your marketing and communication investment…

  • Media Training - Wiser Strategies

    Journalist and Lexington public relations firm collaborate on media training Journalists have the need to find and tell interesting stories. That’s just the type of person I was looking for on a part-time basis when I learned about Brent Carney. He and his wife had…

  • It’s summer in Kentucky, and it seems temperatures are not the only thing heating up this season. Wiser Strategies has been busy working for clients and attending events across Kentucky, and we absolutely love it. I often joke that if I wasn’t busy, I would…

  • I joined 150 other public relations and marketing firm owners from across the country for the Counselors Academy Spring Conference earlier this month. Among other excellent speakers, we were treated to the insights of Marian Salzman, CEO of Havas PR North America regarding societal trends….

  • whiteboarding

    What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot smarter. Peter Baniak, vice president and editor for the Lexington Herald-Leader, Liz Bazner, digital manager for A&W Restaurants, and Neil…

  • I’m a Reporter, not a Corporate Promoter It was my freshman year of high school, circa 1999/2000, when I decided I wanted to be a journalist. Originally I wanted to replace Katie Couric as Matt Lauer’s co-host on the Today Show. I even knew her…

  • Media Relations: What is it & Why is it important? By Michelle Luz, Guest Blogger Over the past 5 years, I have lived and worked in New York City as a PR Account Executive, so I’ve been working day-in and day-out with the media to…

  • Interview

    How would you like to be remembered? Perhaps for sharing a bit of wisdom that opened a young professional’s eyes? That’s how I remember John Carroll, the renowned editor who passed away last week. A simple piece of advice he shared with me had a profound impact…

  • by Nick and Trish Graphic design is living, breathing, and ever-changing Like fashion, we see new graphic design trends emerge year after year. Like a classic trench coat, some graphic design trends become staple pieces to always incorporate and never go out of style. While…