Lindsey Brady

September 21, 2022

Why do a focus group?

Conducting research is a crucial part of successful marketing. In order to create a successful communication plan, it is important to know the audience, their motives […]
August 31, 2022

Using Social Media Effectively for Your Business

Social media changes every single day and it is not going to stop changing anytime soon. Facebook started off in a college dorm room and was […]
August 24, 2022

Best Practices When Communicating with a Marketing Firm

Written By: Kelsi Felts   Suppose your business or organization isn’t quite meeting your target goal of sales or is consistently met with a dead end […]
August 17, 2022

Advertising on Streaming Platforms

What is your favorite way to watch a show or movie? Is it through cable, YouTube TV, Netflix, Hulu, HBO, Amazon Prime Video, Disney+, or at […]
August 3, 2022

Writing styles in the media

Day in and day out we are bombarded with articles, notifications, messages, and stories telling us a plethora of things. Some articles tell us about what […]
July 20, 2022

Marketing Tactics for Different Generations

Connection. It is one of the main things marketing professionals are looking for when putting a new brand or business out there. In order to form […]
July 6, 2022

Do Businesses Still Need Websites?

Short answer: absolutely. Let’s learn why. We are living through a new age, the social media age. If members of the younger generations want to know […]
June 22, 2022

How to Reach People in a Professional Setting

After a long two years of a pandemic, the world is starting to open back up, which includes people going into offices for work. However, a […]
June 8, 2022

Protecting Your Image Online

As we all know, we cannot control everything in our lives, when it comes to professional and personal matters. One thing we cannot always control is […]
May 25, 2022

Wiser Strategies wins NAWBO Corporate Partner of the Year Award

The National Association of Woman Business Owners (NAWBO) Kentucky hit a major milestone this year: 30 years of business in the Bluegrass. To celebrate this achievement, […]
May 25, 2022

Wiser Strategies wins Downtown Lexington Partnership Rose Lucas Perfect Partner Award

The Downtown Lexington Partnership (DLP) 2021 Annual Meeting & Awards of Excellence Luncheon, presented by Republic Bank, was hosted at the Hilton in downtown Lexington in […]
May 10, 2022

LinkedIn for Business

As a business, it can be hard to keep track of all the social media sites you are told you need to be on. While it […]