• By Mackenzie Davis on April 11, 2018

    A focus group is a form of research that collects qualitative data like thoughts, feelings, motivations and experiences. It is a helpful tool when conducting market research on a product, campaign, audience or event. How do we conduct a focus
  • By Mackenzie Davis on December 4, 2017

    Recently, our country has faced several national crises in a variety of forms. Since we live in the age of technology and social media, we respond differently than ever before. With a platform that allows anyone to contribute a message like
  • By Mackenzie Davis on September 29, 2017

    At Wiser Strategies, our staff always stays busy whether that be with branding a new company, running a social media account or designing a PR campaign. One thing that keeps us going, coffee. September 29 is National Coffee Day so to celebrate
  • By Katie McDaniel on June 15, 2017

    The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as assisting with event planning for our clients. Although we have been busy with
  • By Rosie Ecker on June 8, 2017

    Nancy talked to my event planning class at UK in the fall and she nailed it. I took notes from her presentation because I could tell it was worth recording, not the other speakers before her. Only Nancy. I raised my hand at the end of class and
  • By Rosie Ecker on May 19, 2017

    What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations as the professionals hired to fix a scandal. For example, The 2014 Taco Bell rat issue in