• By Janie Harris on September 15, 2014

    My name is Janie Harris and I am a senior at the University of Kentucky majoring in Integrated Strategic Communications with a minor in Business. I was originally a Business major, but decided to change my major to Integrated Strategic
  • By Nancy Wiser on August 23, 2014

    Rarely a week goes by that a business leader doesn’t confess to me their social media fears. They admit to leaving this useful communication tool on the table because they believe it could spin out of control. But, now, thanks to a United
  • By Nick on June 30, 2014

    If you have a Twitter account you’ve probably unknowingly done it. Either at a conference you’ve attended or from your own couch, you have live tweeted. Live tweeting is the participation in a Twitter discussion using specified hashtags or
  • By Nancy Wiser on April 9, 2014

    “We thought we could just do our jobs and serve our customers and everything would be fine.”  “After the crisis hit, we tried to get some positive messaging out there, but the negative publicity and political pressures were so overwhelming we
  • By Nancy Wiser on February 1, 2014

    Did the German settlers in Pennsylvania have any idea of the impact their localized celebration of Candelmas day would have on their community? Probably not. They selected a groundhog to help celebrate their homeland’s lore: “For as
  • By Nick on December 26, 2013

    This year has seen a lot of new and innovative uses for social media and content creation. Both big and small businesses had marketing pieces go viral in 2013. How can we forget #DancePonyDance or the timeliness of Oreo’s Super Bowl Blackout