Katie McDaniel

January 21, 2019
stock photo

Crises go Digital. Are You Prepared?

  “Crises just happen to other people.” and “We will deal with it, when it happens.” It is shocking the amount of times these phrases are […]
October 8, 2018
journal and mug of coffee

The Joys of Agency Life

Since starting at Wiser Strategies in January 2016, I have learned many lessons, earned new skills, and grown as a professional. However, the most rewarding aspect […]
June 15, 2017

Out and About in Lexington

The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as […]
May 8, 2017

Social Media Strategy: A Look at Digital Marketing

Not on social media? Overwhelmed by social media? Or on social media, but not using it to its fullest potential? We can help. A successful social […]
February 13, 2017
Wiser Strategies Social Media Management Team

Social Media Guide For Small Businesses

One of the biggest concerns we hear from small businesses about social media is that they want to be on every platform and reach everyone. Although […]
October 18, 2016

How Do You Rebrand a Non-Profit That Has a Wide Range of Services?

In March 2014, Community Ventures reached out to Wiser Strategies to help update their brand. They had previously worked with other firms, but felt they were […]
September 14, 2016

Football, Fans, and Freebies

It’s football season, and I could not be more excited. There is something about fall and football that just go together, like cookies and milk. Recently […]
June 22, 2016

Summer Break? What’s that?

It’s summer in Kentucky, and it seems temperatures are not the only thing heating up this season. Wiser Strategies has been busy working for clients and […]
March 15, 2016

A Crisis Communication Spokesperson Guide: Learn From Others

I am probably like many people, when I turn on the television; I find it hard not to get sucked into the news. It seems like […]
February 2, 2016

There’s So Much More To Communication Than Just Talking.

As a recent graduate of a communication masters program and someone who has worked in the field, I cannot tell you how many times I have […]