October 25, 2018
It takes 90 seconds for someone to decide if they like a brand or not according to the Decision Management Study. That’s right, just a minute […]
October 8, 2018
Since starting at Wiser Strategies in January 2016, I have learned many lessons, earned new skills, and grown as a professional. However, the most rewarding aspect […]
August 23, 2018
Like millions of homes across the country, I use Amazon’s Alexa for several tasks in my apartment. Alexa turns my lights on when I walk in […]
December 4, 2017
Recently, our country has faced several national crises in a variety of forms. Since we live in the age of technology and social media, we respond […]
March 30, 2017
Would you like to be more successful in reaching your goals? Are you wondering if public relations might help? Maybe public awareness of and confidence in […]
March 7, 2017
People have become increasingly attracted to Instagram in recent years, particularly millennials. It’s quick because it primarily uses photos and has less text than Facebook or […]
September 14, 2016
It’s football season, and I could not be more excited. There is something about fall and football that just go together, like cookies and milk. Recently […]
July 25, 2016
The term branding probably had not been coined yet, but my older sister gave me some great advice on the topic when I was in high […]
June 22, 2016
It’s summer in Kentucky, and it seems temperatures are not the only thing heating up this season. Wiser Strategies has been busy working for clients and […]
May 13, 2016
I joined 150 other public relations and marketing firm owners from across the country for the Counselors Academy Spring Conference earlier this month. Among other excellent […]
April 7, 2016
What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot […]
February 25, 2016
It was the quietest of times, it was the nosiest of times. It was a personal welcome, it was a cattle call. It was a subtle […]