Marketing

July 20, 2022

Marketing Tactics for Different Generations

Connection. It is one of the main things marketing professionals are looking for when putting a new brand or business out there. In order to form […]
April 27, 2022

Are Podcasts the New Billboard?

If you are anything like me, you listen to podcasts day in and day out. I have three podcasts that I listen to every week, without […]
March 2, 2022

Should I Still Be Using Email Marketing for my Business?

One word: Yes! There are so many ways to reach an audience today. Social media platforms, television, radio, traditional print advertising, and more. However, some of […]
December 16, 2021

Brand Purpose is the New Jingle

People do not want to hear a catchy song, they want to know what you stand for. What is the first thing that comes to mind […]
June 30, 2020
Influencer Marketing for B2B

How influencers fit into the B2B Space

What Influence Means Today: How Influencers Fit into the B2B Space Influencer marketing has exploded over the last three years. More and more brands are teaming […]
June 15, 2020

7 Zoom Tips for Quick and Easy Start-up

  We hope you learn something new from this “How To” video on a quick and easy start-up using Zoom! Zoom is for anyone looking to […]
November 21, 2019
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Communication & Conduct in Business-Social Environments

“You did NOT just do that!” Have you ever been in a situation that found you either a) uttering that phrase silently to yourself or b) […]
November 12, 2019
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Social Media for your Business

Did you attend the Commerce Lexington @3:30 presentation on social media for your business? As promised, the slides shared are linked below! WS Social Media Presentation […]
September 24, 2019
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Accessibility in Web Design

Web design in 2019 is amazing. Admittedly, I’m known to geek out about this more than most. But, with something as important to our current society […]
July 18, 2019
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Changes at Wiser Strategies

Updated branding, new office, fresh website and a new team member. Wiser Strategies has initiated a lot of changes recently. Logo Update Changing our navy to […]
May 16, 2019
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Want to Increase News Traction? Follow These Media Tips

A news release – with timely information, all the names of those mentioned in it spelled correctly and a contact phone number or email address for […]
March 26, 2019
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Branding: Community Ventures and Related Organizations