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February 25, 2021
The Case for Businesses on TikTok Should your brand be on TikTok? The answer is probably yes. TikTok is the fastest-growing app in social media. A […]
November 24, 2020
Theaters have been shuttered since mid-March, and in the months since the curtain came down, thousands of theater staffers have been furloughed or laid off, rent […]
June 30, 2020
What Influence Means Today: How Influencers Fit into the B2B Space Influencer marketing has exploded over the last three years. More and more brands are teaming […]
June 15, 2020
We hope you learn something new from this “How To” video on a quick and easy start-up using Zoom! Zoom is for anyone looking to […]
November 7, 2018
The following is a transcription of Nancy Wiser’s interview with Allen Lytle. Thanks to WUKY for the interview and permission to post the transcription and […]
October 25, 2018
It takes 90 seconds for someone to decide if they like a brand or not according to the Decision Management Study. That’s right, just a minute […]
May 19, 2017
What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations […]
September 11, 2016
I was hard at work on September 11, 2001 and had no knowledge of the terror attack until calling Tom Preston. “I can’t talk,” he nearly […]
July 25, 2016
The term branding probably had not been coined yet, but my older sister gave me some great advice on the topic when I was in high […]
April 7, 2016
What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot […]
March 15, 2016
I am probably like many people, when I turn on the television; I find it hard not to get sucked into the news. It seems like […]