Uncategorized

January 21, 2022

New Year, New Trends

A new year is a time for new everything. Most of us probably have resolutions for 2022, which could include eating healthier, moving more, or detoxing. […]
December 23, 2021

Happy Holidays from Wiser Strategies

It’s the most wonderful time of the year, and the Wiser Strategies team is getting into the holiday spirit! We are taking a walk down memory […]
December 16, 2021

Brand Purpose is the New Jingle

People do not want to hear a catchy song, they want to know what you stand for. What is the first thing that comes to mind […]
November 25, 2021

The Wiser Strategies Team is… Thankful!

What comes to your mind when you think of Thanksgiving? It may be food, football, TV specials, giant balloons floating along a city sky, spending quality […]
May 11, 2021

The Power of Advertising on Pinterest

Have you thought about why people use Pinterest?  Most people go on Pinterest to search the latest fashion trends, to plan a dream vacation, or even […]
May 3, 2021

Communicating your COVID-19 business information: Messaging cohesion across tactics

There’s a lot about communications that feels complex: strategy, timing, getting media attention, using the right words. But here’s one thing that’s simple: being consistent.  When […]
April 26, 2021

Audiences to consider for your COVID-19 communications: Coming back to the office

With vaccines becoming more widely available and infection rates dropping, many businesses that have had employees working from home may find themselves thinking through the logistics […]
February 25, 2021

Should Your Brand be on TikTok?

The Case for Businesses on TikTok Should your brand be on TikTok? The answer is probably yes. TikTok is the fastest-growing app in social media. A […]
November 24, 2020

Covid-19’s Impact on the Film Industry

Theaters have been shuttered since mid-March, and in the months since the curtain came down, thousands of theater staffers have been furloughed or laid off, rent […]
June 30, 2020
Influencer Marketing for B2B

How influencers fit into the B2B Space

What Influence Means Today: How Influencers Fit into the B2B Space Influencer marketing has exploded over the last three years. More and more brands are teaming […]
June 15, 2020

7 Zoom Tips for Quick and Easy Start-up

  We hope you learn something new from this “How To” video on a quick and easy start-up using Zoom! Zoom is for anyone looking to […]
March 16, 2020

COVID-19 UPDATE FOR CLIENTS AND COLLEAGUES