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February 25, 2021

Should Your Brand be on TikTok?

The Case for Businesses on TikTok Should your brand be on TikTok? The answer is probably yes. TikTok is the fastest-growing app in social media. A […]
November 24, 2020

Covid-19’s Impact on the Film Industry

Theaters have been shuttered since mid-March, and in the months since the curtain came down, thousands of theater staffers have been furloughed or laid off, rent […]
June 30, 2020
Influencer Marketing for B2B

How influencers fit into the B2B Space

What Influence Means Today: How Influencers Fit into the B2B Space Influencer marketing has exploded over the last three years. More and more brands are teaming […]
June 15, 2020

7 Zoom Tips for Quick and Easy Start-up

  We hope you learn something new from this “How To” video on a quick and easy start-up using Zoom! Zoom is for anyone looking to […]
March 16, 2020

COVID-19 UPDATE FOR CLIENTS AND COLLEAGUES

November 7, 2018

Nancy Wiser Talks Managing Through a Crisis on WUKY Radio

  The following is a transcription of Nancy Wiser’s interview with Allen Lytle. Thanks to WUKY for the interview and permission to post the transcription and […]
October 25, 2018
color palettes

The Power of Color in Branding

It takes 90 seconds for someone to decide if they like a brand or not according to the Decision Management Study. That’s right, just a minute […]
May 19, 2017

Serving Lexington through PR

What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations […]
September 11, 2016

Disbelief, shock and prayers

I was hard at work on September 11, 2001 and had no knowledge of the terror attack until calling Tom Preston. “I can’t talk,” he nearly […]
July 25, 2016

The beach, bathing suits and branding

The term branding probably had not been coined yet, but my older sister gave me some great advice on the topic when I was in high […]
April 7, 2016
whiteboarding

Short, engaging and consistent

What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot […]
March 15, 2016

A Crisis Communication Spokesperson Guide: Learn From Others

I am probably like many people, when I turn on the television; I find it hard not to get sucked into the news. It seems like […]