After 32 years in operation, Community Ventures’ branding was not consistent with its mission and people didn’t understand the various services it provides. Previous attempts at updating it fell short.
Wiser Strategies introduced the Wiser Branding Strategy approach, which focuses extensively on the research phase before moving into concept development and application. We provided the client’s executives and marketing personnel with a questionnaire to help them think through the nuances of the organization and what it is and isn’t, then led further discussions in person.
We soon presented our top tagline and design options and the choice was universal – a softer, optimistic use of the initials, cv. We provided the client with a new mission statement that made what they do more understandable.
Then came branding standards and guides for future implementation as well as applying to wide-ranging materials such as the website, annual report, dream guide, social media pages, signage, stationery, and more.
Since then, we have created new brands from scratch, including names and taglines, for multiple endeavors, some of which have not yet been launched. Of those, we can share the following at this time: Chef Space, Art Inc, mPactpro, Community Ventures Appalachia, Mustard Seed Hill.
We have updated a few brands that were already in existence to make them more consistent with the Community Ventures brand, including eHomeAmerica and Bluegrass Harvest.