One word: Yes! There are so many ways to reach an audience today. Social media platforms, television, radio, traditional print advertising, and more. However, some of these methods can feel like a shout into an empty void where the message does not get heard by the right audience.
One of the best ways to ensure you are reaching the audience you want to target is through email marketing. This type of marketing allows businesses and brands to target the consumers they want and reach out to them directly with information about the business that is relevant to them.
It is estimated that there are over 4 billion email users worldwide, and 95% percent of those users check their emails every single day. That means the chances of a consumer seeing your email is very, very high.
One of the most notable things about email marketing that makes it so effective is how targeted the messages can be. Businesses can send emails to the exact people who are buying their goods or using their services, which increases the chances that they will do so again. Gaining emails can be done through a subscribe button, coupon, or even by following people who look at certain websites. This allows businesses to track the loyalty of their customers. With this, they can target their exact audience and shape the content of each email campaign based on the data captured through the generated subscriber list.
Chances are most people who give their emails to a company or brand are doing so with an incentive, such as 15% off their purchase. Incentivizing emails are a great marketing tool because they can create brand loyalty and keep customers coming back for more.
Another notable feature of email marketing is how personalized the messages can be. Seventy-one percent of users say they are more likely to open a brand’s marketing email if it is personalized in some way. Whether that is adding a name to the email or creating a code just for that customer to use on the website, it is an easy way to practically guarantee will click on the email.
Email marketing is also easily monitored. Software is available where it is easily accessible to view click rates on the email itself, clicks to the website, purchases that came directly from the email, and much more. Monitoring the statistics of an email campaign can help to drive success in the future, with email and other forms of marketing as well.
Finally, email marketing is a great option for any business that is looking to stretch its pennies while still reaching the right customers. It is estimated that for every $1 spent, the average ROI for email marketing is 122%. Wow!
Brands like Uber, Starbucks, Buzzfeed, and more have mastered the art of email marketing and launched many noteworthy campaigns. Their emails contain elements of personalization, incentivizing, excitement, and allowing the customer to feel like they are on the inside of something special.
Email marketing is a great tool for every business to use to get in touch with their audience. It is the advertising definition of minimal effort, maximum result, and who doesn’t love that?