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Black Friday isn’t just for major retailers, big box stores, or Macy’s. Any local or small business can take advantage of the shopping-day spirit, they just have to have the right tools and ideas to make it work.
Take a look at these three tips for Black Friday success and let your creative juices flow.
1) Email
Email is a great way to get into the minds and pockets of shoppers. Most everyone has their email pushed directly to their mobile devices, which they have on them at all times. If you collect the emails of your customers you have a direct line of communication to the people you want to reach.
Create an email campaign offering a holiday deal that they cannot refuse. Be sure to mention what sets you apart from large retailers. Whether it is an outstanding return policy, a special service no one else offers, or a one-time service, this is your time to shine.
2) Get Social
Roughly 60% of time spent on social media is on mobile devices. Make sure you have a strong social media presence during the week of Black Friday. Post about specials you are having, interact with followers, share shopping tips, and drive them to your store. It is crucial to reach shoppers while they are on the go.
It also pays to promote. This is the time to splurge and spend a few extra dollars to promote a Facebook post or Tweet. It will help you reach an audience that may not know about your business.
3) Give the Gift of Content
Shopping for loved ones can be hard. So make it easy for your clients and customers to find the perfect gift. Creating unique content that promotes items or services that can only be found at your establishment will set your online marketing apart.
Create graphics or a video that highlights items and services. Some ideas for content include:
- Gifts for her
- Gifts for him
- Top Tech Gifts
- Spa Favorites
- Our gifts for under $25
- Get creative with the ways you can organize your products or services into interesting, sharable content.
All three of these tips work best when they are used together. But whether you decide to create a special email offer, interact with followers, or create gift-centric content, they are sure to help boost your Black Friday sales.
