Research

September 21, 2022

Why do a focus group?

Conducting research is a crucial part of successful marketing. In order to create a successful communication plan, it is important to know the audience, their motives […]
March 12, 2020
team building exercise

New Podcast: What are focus groups & how are they used?

Focus groups are an increasingly popular research tool being used across many industries. Have you ever thought about using them for your business or organization? They […]
September 24, 2019
drawing

Accessibility in Web Design

Web design in 2019 is amazing. Admittedly, I’m known to geek out about this more than most. But, with something as important to our current society […]
April 11, 2018

Research Methods: Focus Groups

A focus group is a form of research that collects qualitative data like thoughts, feelings, motivations and experiences. It is a helpful tool when conducting market research […]