The Importance of Video Marketing

People have become increasingly attracted to Instagram in recent years, particularly millennials. It’s quick because it primarily uses photos and has less text than Facebook or Twitter. Not to mention it evokes everyone’s artistic side with filters, borders and editing tools. Recent studies have shown what’s even better than Instagram for content marketing is video marketing.

Even if you don’t have an Instagram and have no plans to create one, it’s still important to realize the importance of visual media. Jeffrey Reno, digital media specialist for Wiser Strategies said, “A good video will tell a story and can speak all languages. Video evokes emotion, an aspect that images can lack.”

What is video marketing used for?

Video marketing is used for a myriad of things including to inform, to persuade or to entertain. If you have a new product that you want to boldly introduce to the public, video will get the most information in content marketing across in a creative way. Do an informational video to let your audience know who you are and what you stand for. This will let more people know about your company and what you offer. If your sole objective is to make people laugh, video is your best tool. Even a fun office video can increase web views and interest potential consumers.

Video marketing adds assurance in consumers

Additionally, video marketing builds trust in consumers. How so? People want to believe in brands while also maintaining a positive relationship with them. Video content allows the consumer to better imagine themselves using the product or service that is being advertised, therefore allowing trust to grow. Most importantly, it will get the consumer curious about the product, maybe kick starting initial research. Further exploration by the consumer can benefit the brand and online content.

Video marketing and SEO

Want to increase your SEO? According to the online software company Moovly, “You’re 53 times more likely to show up first in Google if you have a video embedded on your website.” Because it can take some time for a person to watch a complete video on the landing page, it will increase the time spent on the website, therefore increasing SEO. When Reno was asked what kind of video does best on a landing page for content marketing, he said, “A video that’s a minute at most. And it should explain how your services or product can make a difference.”

Video marketing and social media

If you’re struggling with social media follows or likes, video might just be your answer. It has never been as easy as it is today to share media online. On Facebook, you can press the “share” button to immediately post the video on your own timeline. Furthermore, friends can tag one another in the comment section and be notified they need to watch something. If in anyway the clip is humorous or moving, chances are high it will get shares on Facebook. Better yet, that same video can be uploaded to Twitter, Instagram and YouTube.

To summarize, it is important to add video to your content marketing plan now more than ever. If you are daunted by the task of creating a video, furthermore sharing it on different platforms, Wiser Strategies in Lexington, Kentucky, is here to help. With experienced video producers and proven, successful work, we would be more than happy to assist.