Navigating the Social Media Landscape: Choosing the Right Platforms for Your Brand
December 20, 2023
The Role of Emotions in Effective Advertising
January 29, 2024
Wiser Strategies, a Lexington-based strategic communication firm, took top honors in the 2023 Public Relations Society of America’s (PRSA) East Central District competition.
The firm won ‘Best in Show’ for its work with LEXPARK’s digital marketing program, most notably promoting the use of a parking reservation app. The award-winning campaign, titled ‘LEXPARK: Driving Engagement and Presence’, amassed millions of online impressions and supported a whopping 64% year-over-year increase in parking transactions for the parking authority. Wiser Strategies was also honored with a ‘Diamond Award’ for the entry.
This annual competition honors firms in the region who, in the judgment of their peers, have achieved outstanding results as well as demonstrated excellent skill and creativity.
Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communication industry. The East Central District, which hosted the competition, represents 16 PRSA chapters concentrated in Indiana, Kentucky, Michigan, Ohio, Western and Northwestern Pennsylvania and West Virginia.
To learn more and see the full list of winners, visit the PRSA East Central District Website.
