Whether Informal or formal, qualitative or quantitative, we know how to find useful and reliable answers to marketing and management questions. We often say research is “experience that you pay for” because it can save time and money to know more now rather than waiting months or years for the knowledge that comes over time.

Technology has enhanced the research process and can save time in many situations. The use of online surveys and participant panels makes audiences more accessible in a time in which the traditional phone survey has become more challenging. We have even recruited hard-to-reach participants through social media and word-of-mouth, something not possible just a few years ago.

Companies often reach out to us to help them dig deeper into an issue or concern through research. This might include focus groups with employees, customers or at-risk populations. We can test new market ideas and gage interest in products and make sure a new brand is a fit with public perceptions.