PRODUCT
Through a detailed review of the materials, we were able to refine and simplify messaging to create a clear picture that targeted our key audiences for each campaign. Using existing materials, we developed a schedule for cable spots, digital banners, YouTube pre-roll ads and Facebook ads. At the end of the year, we created a new theme for the City’s stormwater education program and developed a prototype for the campaign focused on fertilizer use in Lexington. The new creative will be more fully implemented in the coming year.