Wiser Strategies helps organizations and the people who run them achieve greater success through better communication.

We apply best practices from public relations, marketing, advertising, public affairs, advocacy and many other types of communication to help companies connect with their publics in ways that resonate. Based in Lexington, we understand Kentucky’s people, its media, and its business and political environments. At Wiser Strategies, we know the issues businesses face and offer communication strategies that enhance success.

What's New

What Does Your Brand Sound Like?

Like millions of homes across the country, I use Amazon’s Alexa for several tasks in my apartment. Alexa turns my lights on when I walk in the door, streams my requested Spotify playlists, orders pizza when we have friends over and, although rare, runs timers while I cook. More.

Research Methods

Focus Groups

These are a great way to meet your audience where they are and collect more thoughtful insights than just a survey. By hearing from a group, we can gain a real sense of public perception and a better understanding of consumer behavior. More.

The Balanced Mic

Spokesperson Training

The Balanced Mic© puts executives through the paces and demonstrates why it is not in an organization’s best interest for a spokesperson to be too afraid of the media or too comfortable with them. A “Balanced Mic” understands the risks and benefits of prepared interactions with the media and is willing to continuously improve his or her skills. More.