Trish is a listener. And she believes the best way to learn is by listening. Applying those skills to design is what makes her work strategic…and effective…always rooted in a client’s strengths, goals and vision. This combined with her attention to detail and thoughtful, collaborative approach, sets her work apart.
What drove your decision to get into this business?
I like the diversity of learning about different organizations, and applying my sense of design to their needs and goals means I get to do what I enjoy—communicate visually.
What are you most proud of?
I’m most proud that so many clients have come through word-of-mouth.
Share a great client story.
The Center for Rural Development has accomplished so much for the large portion of Kentucky it serves. But, most people don’t have a concept of the breadth and depth of its programs and offerings. Working with The Center’s management, we were able to create an updated brand that succinctly captures—in words and visuals—just what The Center is all about. It’s a versatile and flexible package that brings diverse, yet connected, programs together, wherever they are offered.
What is your approach for ensuring exceptional client service?
Always strive to meet and surpass a client’s objectives. Pay attention throughout the entire project—from initial meeting to completed work. Pay attention to what is said and what is not said, and what is going on in their industry, with their audience, and the world at large.
In your opinion, what makes a great brand?
Simplicity—in messaging and visuals. Creativity—the telling of intriguing stories. Authenticity—practicing what you (the organization) preach. Consistency. Consistency. Consistency. Saturation of every mode of communication available.
What do you admire most in other people?
Compassion. Clear vision. Drive.
What would you like people to understand better about what you do?
Sometimes I think people believe there must be a “logo shortcut key” on designers’ keyboards. But there isn’t, unfortunately. It takes research, thought and exploration to create a unique and successful mark that reflects a company and gives it a distinctive, memorable face. Then, consistent use of the mark integrated into a complete visual brand helps it begin to blossom and live in the minds of customers.
What one thing about your childhood most influences who you are as a professional?
Doodling. Drawing on everything with a surface was a relaxing exploration of thoughts and possibilities. Today taking time to just doodle inevitably leads to creative breakthroughs.
What sets you apart from others in your field?
The ability to listen without pre-conceived ideas or judgment. Willingness to collaborate rather than dictate. Exploring ideas that aren’t necessarily expected. And attention to detail.
When you’re not working, what do you do for fun?
Yoga, tai chi, hike, rhythm tap, and anything with my pup Odi.
Fuel the soul—take time to just BE.