Nancy is one of those rare people who sees the big picture but also digs into the detail. The daughter of a small business owner and inventor, she was encouraged to be creative at a young age. Her mission is to help others accomplish their goals and each new client is like an adventure for her, enabling her to learn more about that industry and the organization’s culture.
What drove your decision to get into this business?
What are you most proud of?
Share a great client story.
What is your approach for ensuring exceptional client service?
In your opinion, what makes a great brand?
What do you admire most in other people?
What would you like people to understand better about what you do?
What one thing about your childhood most influences who you are as a professional?
What are three books relating to what you do that you would recommend?
When you’re not working, what do you do for fun?
Nancy is most in her element when analyzing, developing or managing strategic communication programs and counseling top executives. She also thrives on the creative process. Clients have included a range of businesses and non-profits, such as Central Baptist Hospital, Centene Corporation, Clemson University, Community Ventures, Kentucky Medical Association, Lexmark, the City of Nicholasville, R. J. Corman Railroad Group, Rockcastle Regional Hospital, Texas Gas, Ashland Inc., and The Center for Rural Development. Prior to establishing Wiser Strategies, she co-founded Wiser, Hemlepp & Associates. She previously was vice president of The Preston Group and managed some of the firm’s larger accounts. Nancy served as director of public relations and marketing for Cardinal Hill Rehabilitation Hospital, where she set a record for the annual telethon’s fund drive. Nancy is accredited in public relations and a member of the prestigious College of Fellows in the Public Relations Society of America. She’s the youngest member inducted into the Thoroughbred Chapter’s Hall of Fame.
She has played a leadership role at every level of the international organization. Nancy serves on Commerce Lexington’ Public Policy Council and is a past member of its Board of Directors and is past chair of several board committees. She is a graduate of Leadership Lexington and a member and past-president of the Lexington Forum. She also has served on the Kentucky Blood Center, High Street YMCA, Bluegrass Tomorrow boards and EKU Department of Communication’s Advisory Board. Nancy earned a master’s degree in communication from the University of Kentucky and an undergraduate degree from EKU. She has been a visiting instructor with UK’s Integrated Strategic Communication program and EKU, teaching courses in media relations, writing, and public relations cases. She has presented nationally and regionally on such topics as issue management, media relations, customer satisfaction, and research.