To be better prepared as a company to address crisis situations when they arise, particularly regarding communication.


R.J. Corman retained Wiser Strategies to counsel top management on communication matters, to develop a crisis management plan and to provide support in communicating with the media and the public regarding issues and in times of crisis, should any occur.


Wiser Strategies met with leadership during bi-weekly meetings to keep apprised of company operations and any issues of concern. We provided media relations consulting to individuals and small groups.We also developed a crisis plan with news release and statement templates. As a result, the company responded effectively in multiple difficult situations including evacuating people who had set up permanent camps dangerously near the railway tracks, a traffic incident that resulted in deaths of their employees, the purchase and reactivation of a short line.