CASE STUDY

GOAL

To break through decades of library stereotypes to demonstrate that the Lexington Public Library is a place for fun, laughter, learning and engagement rather than a place where people are shushed.

CREATIVE CONCEPT

Create an annual report using a multi-media format that features colorful images and fonts, audio and videos. The content is informative yet has a friendly tone and headlines that grab attention.

PRODUCT

A 20-page report made for print with a digital version that erupts in giggles when you open the first page. The report reflects the Library’s fun, colorful brand while communicating the important impact to all audiences and stakeholders.