Wiser Strategies developed several brand options for the important community resource and the BlueGrass Community Foundation leaders selected the top three. We developed a promotional campaign to get the three options out in front of the public and easy ways for them to vote. The promotional materials were on social media, billboards, buses, posters, newspapers and banners during Thursday Night Live in downtown Lexington. Voting was available via phone and text. For the opening event, the public was invited to join in the ribbon cutting and enjoy the new trail.