To obtain public input on a significant potential road project. Not only would the input give the public the say they deserve, but it would better protect the environment through identification of important natural resources for avoidance or mitigation.


Create the brand identity for the specific project, giving it a stronger presence with the community instead of just relying on the state’s larger website. Hold public input sessions that both educate people about the project as well as gather thoughts, concerns and ideas from the public.


A logo, website, social media and marketing materials that carry out the cohesive branding for the project. Multiple events that allow the public to gain information about the details of the project as well as provide a platform for their voices to be heard.