Benefits Administrators Logo - Wiser Strategies
Benefits Administrators Printed Materials


To increase its visibility through a greater digital presence and to become the “go-to” source for retirement benefits administration in the Bluegrass area.


Our approach was multi-faceted. We began by developing a more informative and interactive website incorporating search engine optimization. We developed and manage a vibrant social media plan for interacting with key audiences, both financial advisors and plan sponsors.

Benefits Administrators Web Site
Benefits Administrators Social Media


Benefits Administrators’ social media consists of three to four overarching campaigns that all stem from the need of education in their industry. By increasing their social media and digital presence we were able to engage specific individuals and increase website traffic.  Awareness and understanding of Benefits Administrators has increased as has the number of clients they serve.