CASE STUDY

GOAL

To increase its visibility through a greater digital presence and to become the “go-to” source for retirement benefits administration in the Bluegrass area.

APPROACH

Our approach was multi-faceted. We began by developing a more informative and interactive website incorporating search engine optimization. We developed and manage a vibrant social media plan for interacting with key audiences, both financial advisors and plan sponsors.

PRODUCT

Benefits Administrators’ social media consists of three to four overarching campaigns that all stem from the need of education in their industry. By increasing their social media and digital presence we were able to engage specific individuals and increase website traffic.  Awareness and understanding of Benefits Administrators has increased as has the number of clients they serve.