November 12, 2019
Did you attend the Commerce Lexington @3:30 presentation on social media for your business? As promised, the slides shared are linked below! WS Social Media Presentation […]
December 4, 2017
Recently, our country has faced several national crises in a variety of forms. Since we live in the age of technology and social media, we respond […]
February 13, 2017
One of the biggest concerns we hear from small businesses about social media is that they want to be on every platform and reach everyone. Although […]
June 22, 2016
It’s summer in Kentucky, and it seems temperatures are not the only thing heating up this season. Wiser Strategies has been busy working for clients and […]
April 7, 2016
What do you get when you assemble a writer, an editor and a digital manager to talk about writing well in the emoji era? A lot […]
September 1, 2015
My close friend Joan came for a visit a couple of weeks ago. We’ve been getting together once or twice a year since we graduated from […]
August 23, 2014
Rarely a week goes by that a business leader doesn’t confess to me their social media fears. They admit to leaving this useful communication tool on the […]
February 1, 2014
Did the German settlers in Pennsylvania have any idea of the impact their localized celebration of Candelmas day would have on their community? Probably not. They […]
December 26, 2013
This year has seen a lot of new and innovative uses for social media and content creation. Both big and small businesses had marketing pieces go […]
December 3, 2013
Negatives don’t come easily to me. I’m the eternal optimist and “glass half-full” kind of person. However, even I admit negatives have their place–in headlines and […]
November 9, 2013
It’s always exciting as you wait to walk into the grand hall for the opening session of a large professional conference. There are friends you haven’t […]
November 1, 2013
The weather was blustery yesterday and expected to get worse as the bewitching time for all the costumed goblins and ghouls approached. In fact, the weather […]