Mackenzie believes there is power in being a great listener and thinks good research is essential for creative success. She makes it her goal to build long-lasting relationships with everyone she comes across.
Since joining Wiser Strategies in 2017, Mackenzie has managed innovative social media-based recruitment for statewide focus groups for the Kentucky Office of Highway Safety, coordinated intercept surveys for an airport, managed the development of multiple websites and provided design support for social media and marketing projects for Benefits Administrators, Camp Horsin Around, Dean Builds and more.
Previously, Mackenzie worked in the public affairs office at Fort Knox for US Army Cadet Command. In this role she managed national social media channels, created content, maintained digital engagement and coordinated with local media.
Mackenzie is a Lexington native who made her way back after four years down in sweet home Alabama. A graduate of Auburn University (War Eagle!), Mackenzie studied public relations and marketing.
The thing she likes most about PR is the way it combines tactical business strategy with innovative creativity. She believes hard work, reliable communication, and a good checklist are all necessary to produce the best quality of work.