Mackenzie Davis
Public Relations & Creative Services Coordinator
mackenzie@wiserstrategies.com
Mackenzie is a Lexington native who made her way back after four years down in sweet home Alabama. She is a graduate of Auburn University (War Eagle!) where she studied public relations and marketing.
Previously, Mackenzie worked in the Public Affairs Office of the U.S. Army Cadet Command at Fort Knox. In this role she managed all social media, produced digital content and coordinated media relations.
The thing Mackenzie likes most about PR is the way it combines tactical business strategy with innovative creativity. She believes hard work, reliable communication and a good checklist are all necessary to produce the best quality of work.
What drove your decision to get into this business?
I like the challenge of helping people better understand or connect with complex issues and ideas. Whether it’s finance, government, construction or anything in between, I’ve seen what a difference it can make when we bridge the gap between the general public and an industry’s terminology.
What do you admire most in other people?
I most admire people who go out of their way to make everybody feel like a somebody.
What latest development in marketing has you the most excited?
I love watching trends in artificial intelligence (AI) and what it means for marketing. It’s already providing incredible opportunities for more customized campaigns and better data, and this is just the beginning!
What are you most proud of?
I’m always trying to learn new design and marketing skills so I’m most proud when I’m able to offer clients an innovative service. Most recently it’s been learning everything there is to know about podcast production, editing and distribution.
When you’re not working, what do you do for fun?
I like to try new restaurants around Lexington, attend every Auburn University sports game I can and be the loudest fan at my little brothers’ football games.