Mackenzie Davis, Wiser Strategies

Mackenzie Davis
Public Relations & Creative Services Coordinator

Mackenzie is a Lexington native who made her way back after four years down in sweet home Alabama. She is a graduate of Auburn University, where she studied public relations and marketing.

Previously, Mackenzie worked in the public affairs office of the U.S. Army Cadet Command at Fort Knox.

The thing Mackenzie likes most about PR is the way it combines tactical business strategy with innovative creativity.She believes hard work, reliable communication and a good checklist are all necessary to produce the best quality of work.

What drove your decision to get into this business?

I was drawn to the idea of telling the stories of hardworking people. This field gives me the opportunity to meet people from all kinds of industries and highlight their craft.

What do you admire most in other people?

I most admire those who go out of their way to make everybody feel like a somebody.

What are you most proud of?

I’m most proud when I dive into learning a new skill to implement in marketing strategies. Most recently it’s been learning everything there is to know about podcast production, editing and distribution.

What latest development in marketing has you the most excited?

I love watching trends in artificial intelligence (AI) and what it means for marketing. Its already providing incredible opportunities for more customized campaigns and better data, and this is just the beginning!

When you’re not working, what do you do for fun?

I can usually be found trying new restaurants in Lexington, attending every Auburn University sporting event I can, or cheering the loudest at my little brothers’ football and basketball games.