Mackenzie Davis
Public Relations & Creative Services Coordinator
mackenzie@wiserstrategies.com

Since joining Wiser Strategies in 2017, Mackenzie has managed innovative social media-based recruitment for statewide focus groups for the Kentucky Office of Highway Safety, coordinated intercept surveys for an airport, managed the development of multiple websites and provided design support for social media and marketing projects for Benefits Administrators, Camp Horsin Around, Dean Builds and more.

Previously, Mackenzie worked in the public affairs office at Fort Knox for US Army Cadet Command. In this role she managed national social media channels, created content, maintained digital engagement and coordinated with local media.

Mackenzie is a Lexington native who made her way back after four years down in sweet home Alabama. A graduate of Auburn University (War Eagle), Mackenzie studied public relations and marketing.

She currently serves on the Board of Directors for the Public Relations Society of
America (PRSA) Thoroughbred Chapter as the Communications Chair.

The thing Mackenzie likes most about PR is the way it combines tactical business strategy with innovative creativity. She believes hard work, reliable communication, and a good checklist are all necessary to produce the best quality of work.

What drove your decision to get into this business?

I like the challenge of helping people better understand or connect with organizations and ideas they aren’t familiar with. Whether it’s finance, government, construction or anything in between, I’ve seen what a difference it can make when we bridge the gap between the general public and an industry’s terminology.

What do you admire most in other people?

I most admire those who go out of their way to make everybody feel like a somebody.

What latest development in marketing has you the most excited?

I like following trends in artificial intelligence (AI) and what it means for marketing data. It’s already providing incredible opportunities for more customized campaigns and better insights, and this is just the beginning!

What are you most proud of?

I love learning new design and marketing skills so I’m most proud when I’m able to offer clients an innovative service. Most recently it’s been learning everything I can about podcast production, editing and distribution.

When you’re not working, what do you do for fun?

I like to try new restaurants around Lexington, attend every Auburn University sporting event I can and be the loudest fan at my two little brothers’ football games.