Luke Florence Wiser Strategies

Luke Florence
Client Services Specialist
luke@wiserstrategies.com

Luke is the guy who can talk to a brick wall. After moving around from Birmingham, AL and Austin, TX, he found his real home in Lexington, KY. This is the place that taught Luke all things from rock climbing in the Gorge to making a business plan. Luke found his love for business development and marketing at the University of Kentucky where all his professor had to say to him was, “Sell me this pen” for him to jump in. Since then, Luke has been a head coffee roaster, wholesale coordinator, and assistant trainer. To Luke, understanding and meeting clients’ needs is an expectation that is always met.

What is your approach for ensuring exceptional client service?

The approach that I take when it comes to client services is that the client always comes first. From business-related conversations to a shoulder to cry on, my goal is to let the client know that I am always there.

What do you most admire about other people?

I admire the willingness of people to help others. No matter what, people are going to make mistakes, but we measure a person by how they react to that mistake not what they did to make it. What I have found is that when people ask for help, others consistently and relentlessly pursue ways to guide them in whatever way they can.

What latest development in business/economics has you the most excited?

The Giving Pledge is a commitment by affluent individuals to give away more than half of their allotted wealth. This was started by Bill Gates and Warren Buffet in 2010 when they pulled there money together to help women empowerment, medical research, disaster relief, and other areas. This most excites me because more and more billionaires are now adopting this practice. This leads to show that even those at the top still search to find ways in giving back.

When you’re not working, what do you do for fun?

When the occasion arises that I am not working, I love to rock climb, either in the Gorge, weather permitting, or at one of the climbing gyms here in Lexington.